adidas x Fear of God

3x3 - An immersive brand and product experience featuring 3-screen video and sound installations. Fear of God tapped Even/Odd to showcase their family of brands and the newly-launched Athletics partnership with Adidas. They created a 3-room immersive video and sound installation to engage customers within a unique retail experience at Innersect 2022—the cutting-edge culture, art, and fashion event in Shanghai.